Despite presumptions of analysts, ITC’s new initiatives in the FMCG segment are bound to succeed (IIPM Publication)

What does a company do when a bestselling brand becomes ‘politically incorrect’ and it is not allowed to advertise the brand? Simple, launch Wills Lifestyle Stores that will kill two birds with one stone: Cigarette smokers continue to be reminded of their favourite cancer stick, while upwardly mobile urban consumers look hip using Wills lifestyle products. But then, haven’t we heard this before? What’s new? ITC is now launching its personal care product range to strengthen its footing in the FMCG business. Branded as Essenza de Willis and meant for both men and women, the perfume range will target high end consumers. The company is also expected to launch soaps, creams and other personal care products. With already existing packaged food, lifestyle retailing, agarbattis, safety matches and stationary, it seems ITC is bracing up to make it big in the FMCG space.

Source:- IIPM Editorial

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