VANDANA LUTHRA, FOUNDER, VLCC

IIPM Best B-school

“According to me, the most effective ad-campaign was Cadbury’s Dairy Milk’s ‘Kya swad hai zindagi ka.’The emotional attachment to the ad was nothing new but what made it exceptional was its effectiveness in conveying the attachment of a chocolate in the daily life of an adult.”

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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