Samsung sang its way into India’s hearts through durable white goods that soon became a household name in the true sense of the word
Despite boasting a good product portfolio, its communication has failed to 
create the recall that a Nokia (or now a Motorola) creates. While Motorola seems to be rocking with Abhishek Bachchan on its side and its hit RAZR phones, and Nokia with its eye-catching commercials and the N series, Samsung has lost the magical charm which worked wonders for its durables range.
Analysts feel that Samsung is concentrating only on the volume driven low end segment. But Samir promises that the company would soon be coming out with handsets
that are for the hi-end consumers. On offer will be sets that ooze a hiend quotient, redefine style and have more substance.
Will marketers at Samsung be able to recreate the durables success in mobiles or bow out of this race? We’ll keep you posted.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
create the recall that a Nokia (or now a Motorola) creates. While Motorola seems to be rocking with Abhishek Bachchan on its side and its hit RAZR phones, and Nokia with its eye-catching commercials and the N series, Samsung has lost the magical charm which worked wonders for its durables range.Analysts feel that Samsung is concentrating only on the volume driven low end segment. But Samir promises that the company would soon be coming out with handsets
that are for the hi-end consumers. On offer will be sets that ooze a hiend quotient, redefine style and have more substance.Will marketers at Samsung be able to recreate the durables success in mobiles or bow out of this race? We’ll keep you posted.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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