Growing, growing... Gone!
Ten years ago, even the most ardent of AOL’s critics would not have predicted that AOL would ever
move away from its revenue model. Basing their hopes heavily on the $25 subscribers, AOL had continuously ignored a bigger focus on the $17.4 billion online advertisement market, which is slated to grow even further to $26 billion in the next four years. But its competitors steadily ensured otherwise by successfully leveraging themselves through advertisement based dollars, and attracting scores of AOL ‘loyal’ subscribers to switch for cheaper options.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
move away from its revenue model. Basing their hopes heavily on the $25 subscribers, AOL had continuously ignored a bigger focus on the $17.4 billion online advertisement market, which is slated to grow even further to $26 billion in the next four years. But its competitors steadily ensured otherwise by successfully leveraging themselves through advertisement based dollars, and attracting scores of AOL ‘loyal’ subscribers to switch for cheaper options.For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
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