The basest of our instincts act as a base for the instinctive…

A word of caution on this discourse though, in the same breath. It would be prudent to remember that the mere promise of a sensory experience does not stand testament to a guaranteed sublime selling experience. This represents just one facet of the equation and as such is not wholly representative of the continuum of interactions possible between buyer and seller.

For complete IIPM article click here

Source:- IIPM Editorial, 2006