“Insaan phone leta hai baat karne ke liye!” :- TATA Indicom

What is the rationale behind roping in stars like Trisha, Sourav Ganguly, Kajol & Ajay Devgan as your brand ambassadors?

We started off by having Sourav and Irfan as Sourav was – and still is – India’s most successful captain. Irfan is about raw talent coming from a humble background and suddenly catapulting to fame, yet maintaining a level-headed personality. The play-off between the two represented the maturity of Tata. As we moved on, we wanted someone who could express the core values of the brand. We needed someone to ‘act out’, as the story had to be narrated in consumer language; and we decided on Ajay & Kajol. Hence the commercial, “Insaan phone leta hai baat karne ke liye!” Trisha encompasses rising talent, and is right at the top in A.P and Tamil Nadu; we felt that for these (South Indian) markets, she is a person who is easily relatable.

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Source:- IIPM Editorial

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