Friday, September 22, 2006

“Life is a great big canvas, and you should throw all the paint you can on it”

Shot at Kamala Mills Compound in Mumbai by Prashant Issar from Corcoise Films, the cinematographer for the commercial was Ravi K. Chandran. Abhijit also makes a quick mention of Shekhar Jha and Suresh Babu, who worked on the ad-film along with him in the creatives. Shooting with kids can be quite taxing as they are prone to travelling on their own flights of fancy and thus difficult to rein in. But Abhijit quickly pointed out that since “we had shot with both these kids earlier, and so getting them to do the right things was easier this time.”

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Source:- IIPM Editorial

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