Connecting @ complacency!
Call it the highly envied ‘first mover advantage’ or simply an understanding of the Indian consumer behaviour. Call it what you want, but one fact stands out for sure – aft er more than half-a-decade of fun & frolic on the Indian sub-continent, we also have, of late, stood witness to ominous signs of danger lurking at close quarters... all thanks to the growth of competitors like Motorola & Sony Ericsson, amongst many others.
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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