Green is money!
Suddenly, the 
world looks like an enlightened place, where everyone has envisaged the importance of going green. While the moral responsibility to become environment friendly should be compelling enough, it is the moolah that is in fact driving the green spirits of global IT giants. In its quest to save cash (read billions of dollars) on energy costs, IBM has recently announced its decision to invest nearly $1 billion every year in Green Technologies.
Christened as “Project Green”, IBM has devised a 5 stage programme that helps IT companies save almost 42% of their data centre energy consumption. This implies that Unites States would be able to save 7,439 tonnes of carbon emissions every year on deployment of Project Green! IBM is presently rescuing Pacific Gas and Electric (PG&E), which is estimating an 80% reduction in its energy use by shifting to IBM ‘System p servers’. “We are providing clients, the IBM action plan to make their data centres fully utilised and energy efficient,” says Mike Daniels, senior VP, IBM Global Technology Services.
world looks like an enlightened place, where everyone has envisaged the importance of going green. While the moral responsibility to become environment friendly should be compelling enough, it is the moolah that is in fact driving the green spirits of global IT giants. In its quest to save cash (read billions of dollars) on energy costs, IBM has recently announced its decision to invest nearly $1 billion every year in Green Technologies.Christened as “Project Green”, IBM has devised a 5 stage programme that helps IT companies save almost 42% of their data centre energy consumption. This implies that Unites States would be able to save 7,439 tonnes of carbon emissions every year on deployment of Project Green! IBM is presently rescuing Pacific Gas and Electric (PG&E), which is estimating an 80% reduction in its energy use by shifting to IBM ‘System p servers’. “We are providing clients, the IBM action plan to make their data centres fully utilised and energy efficient,” says Mike Daniels, senior VP, IBM Global Technology Services.
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Source: IIPM Editorial, 2007
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