Kellogg: Not for children under...
Kellogg Company, popularly known as Kellogg, has decided to block marketing of certain products to children. T
he voluntary initiative would see the introduction of ‘front of pack’ nutrition labelling. As per Kellogg Global Nutrient Criteria, a new internal standard, the company would adhere to certain norms while deciding what and how to market to children via all the channels. According to the company, ‘those products that don’t meet the criteria (which is almost 50% of Kellogg products currently marketed to children worldwide) will either be reformulated to meet the ‘Nutrient Criteria’ or they will no longer be marketed to children under twelve by the end of 2008.’ Later in 2007, the company would introduce Guidline Daily Amounts (GDAs) in the US, Canada and Mexico on the front labels of ready-to-eat cereal packages on sale.
he voluntary initiative would see the introduction of ‘front of pack’ nutrition labelling. As per Kellogg Global Nutrient Criteria, a new internal standard, the company would adhere to certain norms while deciding what and how to market to children via all the channels. According to the company, ‘those products that don’t meet the criteria (which is almost 50% of Kellogg products currently marketed to children worldwide) will either be reformulated to meet the ‘Nutrient Criteria’ or they will no longer be marketed to children under twelve by the end of 2008.’ Later in 2007, the company would introduce Guidline Daily Amounts (GDAs) in the US, Canada and Mexico on the front labels of ready-to-eat cereal packages on sale.
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Source: IIPM Editorial, 2006
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