‘Green-Back’ or ‘Green Path’?
Starting with a single drive-in restaurant in San Bernardino, California, in 1948, and currently operating over 15000 restaurants across 70 countries, McDonald’s has been breaking new grounds on issues that affect the customer. Ingrained with Ray Kroc’s founding policy of Quality, Service, Cleanliness and Value, their initiatives are palpable in their involvement in community projects on education, health care, and rehabilitation facilities liberally interspersed with their trysts with the environmental destiny!
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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Labels: ARINDAM CHAUDHURI, MANAGEMENT COURSES IN NEW DELHI AND GURGAON, MANAGEMENT GURU PROFESSOR ARINDAM CHAUDHURI, McChicken is going McGreen, TOP MBA AND BBA INSTITUTE IN INDIA
