Comparative advertising is not mudslinging

A word of caution though. Comparative advertising is not mudslinging. Tongue-in-cheek humour is acceptable, and in fact appreciable. However, when you poke fun at someone, it can well hold you in bad light, if the ad is distasteful. When Pepsi came out with an ad that was a spoof on Hrithik Roshan, it was not appreciated by many. There were so many Pepsi drinkers who were Hrithik Roshan fans, and it hurt them to see Pepsi poke fun at their heartthrob.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Buying a television set ?

Confused? But, guess what, you are quickly losing time to figure this. As TV signals move from analogue to digital, the decision needs to be taken soon. In fact, the number of households that already own an HDTV set and who subscribe to HD content is on an upswing – currently at 15 million, it would touch 20.3 million by end-2006, and by 2009, 55 million households will be HD savvy! (In- Stat research, August 2006).

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

“Life is a great big canvas, and you should throw all the paint you can on it”

Shot at Kamala Mills Compound in Mumbai by Prashant Issar from Corcoise Films, the cinematographer for the commercial was Ravi K. Chandran. Abhijit also makes a quick mention of Shekhar Jha and Suresh Babu, who worked on the ad-film along with him in the creatives. Shooting with kids can be quite taxing as they are prone to travelling on their own flights of fancy and thus difficult to rein in. But Abhijit quickly pointed out that since “we had shot with both these kids earlier, and so getting them to do the right things was easier this time.”

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Lalu Yadav’s innovative initiatives are making train travel a much better experience for Indians

The primary reasons behind this quiet revolution in the transport sector in India are reform-oriented policies that have improved the quality of highways and roads, allowed air cargo to grow at a rapid rate and make Indian Railways a reliable transporter.

The positive impact on passenger traffic is far more visible than in the freight segment. Millions of Indians now fl y because of low cost airlines. More than one million cars will be manufactured this year in India. And Lalu Yadav’s innovative initiatives are making train travel a much better experience for Indians. Then again, new services like the Delhi Metro show a glimmer of hope that urban transport and commuting in India need not be a nightmare. Who knows, Indian transport might just deliver the goods for India Inc.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Look again Mr. Bush, under the debris

From Volcano to Independence Day, Hollywood has rarely missed an opportunity to convince the world that come what may, Uncle Sam knows how to get things done. But truth is, well, the truth... The devastating hurricanes Katrina and Rita swept three cities clean last year correcting the Hollywood illusion. President George Bush had to visit the same place again on August 28, 2006, to pay homage to storm-hit America (“I take full responsibility for the federal government’s response,” he touted) as nature unleashed another storm, Ernesto.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

IMF reworking power equations

In recognition of their improving economic strength, the International Monetary Fund (IMF) has decided to award China, Turkey, Mexico and South Korea a bigger role in the operations of the organisation. The board of directors at IMF also accepted a two-year plan to rework voting shares for certain member countries, which include a few African nations and developing countries like Malaysia and Indonesia. Further negotiations at higher level are expected to lead to wider change in power equations in the IMF.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

“We are collaborating in the economic and energetic sectors as well as in science & technology, et al,”

On the enterprise side, Indian pharma firms have stolen the show. Ranbaxy, Dr. Reddy’s Labs, Aurobindo Pharma, Cipla, Core Health Care and Strides are currently operating in Venezuela. Recently, ONGC Videsh Ltd. entered into a MoU with PDVSA, the Venezuelan State Petroleum Company for crude oil. An agreement on co-operation in the field of hydrocarbons and a MoU in the area of biotechnology are some other major collaborations. “We are collaborating in the economic and energetic sectors as well as in science & technology, et al,” adds Bhojwani.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Thomas E. Kurtz

John Kemeny had an illustrious career at Prince town University and interestingly, was the assistant of Albert Einstein! He assisted Einstein in his research on the unified field theory.

The co-founders of BASIC, of course, best understood the visible absence of a programming language that could be easily taught by school teachers; so while professionals had many options like using FORTRAN and Algol, students got down to BASIC. Their importance truly can be understood by the fact that in spite of the many programming languages that have been introduced since BASIC's inception, it continues to be a solid foundation to learn programming. A basic instinct, truly!

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Reliable Roulette

In a similar move, it has already clutched on to the Sahakari Bhandar chain in Mumbai and is further eyeing Kendriya Bhandar outlets in Delhi, and Himachal Pradesh’s state-owned retail chain HPMC. The current acquisition spree coupled with its own plans shows that the giant is slowly and steadily preparing for a take off . Raghu Pillai, President & CEO, Operations & Strategy, Reliance Retail says, “We will be opening our first store by September, and that too, probably in Hyderabad.” He further adds that “If there’s an opportunity in the market, we are always ready to take it on.”

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

“Insaan phone leta hai baat karne ke liye!” :- TATA Indicom

What is the rationale behind roping in stars like Trisha, Sourav Ganguly, Kajol & Ajay Devgan as your brand ambassadors?

We started off by having Sourav and Irfan as Sourav was – and still is – India’s most successful captain. Irfan is about raw talent coming from a humble background and suddenly catapulting to fame, yet maintaining a level-headed personality. The play-off between the two represented the maturity of Tata. As we moved on, we wanted someone who could express the core values of the brand. We needed someone to ‘act out’, as the story had to be narrated in consumer language; and we decided on Ajay & Kajol. Hence the commercial, “Insaan phone leta hai baat karne ke liye!” Trisha encompasses rising talent, and is right at the top in A.P and Tamil Nadu; we felt that for these (South Indian) markets, she is a person who is easily relatable.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative