Comparative advertising is not mudslinging

A word of caution though. Comparative advertising is not mudslinging. Tongue-in-cheek humour is acceptable, and in fact appreciable. However, when you poke fun at someone, it can well hold you in bad light, if the ad is distasteful. When Pepsi came out with an ad that was a spoof on Hrithik Roshan, it was not appreciated by many. There were so many Pepsi drinkers who were Hrithik Roshan fans, and it hurt them to see Pepsi poke fun at their heartthrob.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative