The basest of our instincts act as a base for the instinctive…

A word of caution on this discourse though, in the same breath. It would be prudent to remember that the mere promise of a sensory experience does not stand testament to a guaranteed sublime selling experience. This represents just one facet of the equation and as such is not wholly representative of the continuum of interactions possible between buyer and seller.

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Source:- IIPM Editorial, 2006

The man behind the 70mm screen

When you think of going for a film, there is a name that you can’t help thanking. And that’s the guy who has to his credit the re-defining of the Indian cine-going experience – Ajay Bijli of PVR Cinemas. State-of-the-art technology with wall to wall plasma screens, digital surround sound, interlocking projection, fibre lighting roofs, no obstruction viewing, high class comfy seating... you name it and PVR (formerly known as Priya Village Roadshow) flaunts it.

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Source:- IIPM Editorial, 2006