Animated joint venture

East is going to meet West – very animatedly at that! India’s leading Yash Raj Films Studios has entered into an agreement with The Walt Disney Studios to create a series of original and exclusive computer- animated feature films. Commenting on the announcement, “We’re thrilled and honoured to be working with Yash and Aditya Chopra and their talented team at YRF Studios to create exceptional animated films in Indian languages that are culturally relevant for the avid movie-going audiences in India and around the world,” said Cook, Chairman of The Walt Disney Studios. Yash Raj Films and Walt Disney Studios will work exclusively to co-produce a series of animation films in Indian languages. Each film under this alliance will be creatively overseen by Aditya Chopra (of Dilwale Dulhaniya Le Jayenge and Mohabbatein fame) and worked on with an inventive array of leading local talent. The first film to be co-produced in this alliance will be ‘Roadside Romeo’, set to release in 2008. Looking forward to some animated suspension of disbelief then!

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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The Sunday Indian

‘Green-Back’ or ‘Green Path’?

They base their environmental programs on the mantra – “Design, Reduce, Reuse, Recycle and Dispose”. They are the first restaurant company to start ‘Litter Patrols’ where each staff member goes out and picks-up not just their own used packaging but also any other litter that has been discarded, carelessly! The restaurant, if you have not already surmised, is McDonald’s. The latest in their series of moves is to convert the spent cooking oil into biodiesel fuel! “A marketing gimmick” according to some; but the background suggests something else!

Starting with a single drive-in restaurant in San Bernardino, California, in 1948, and currently operating over 15000 restaurants across 70 countries, McDonald’s has been breaking new grounds on issues that affect the customer. Ingrained with Ray Kroc’s founding policy of Quality, Service, Cleanliness and Value, their initiatives are palpable in their involvement in community projects on education, health care, and rehabilitation facilities liberally interspersed with their trysts with the environmental destiny!


For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting

Planman Marcom Planman Technologies Planman Financial

Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian