Animated joint venture
East is going to meet West – very animatedly at that! India’s leading
Yash Raj Films Studios has entered into an agreement with The Walt Disney Studios to create a series of original and exclusive computer- animated feature films. Commenting on the announcement, “We’re thrilled and honoured to be working with Yash and Aditya Chopra and their talented team at YRF Studios to create exceptional animated films in Indian languages that are culturally relevant for the avid movie-going audiences in India and around the world,” said Cook, Chairman of The Walt Disney Studios. Yash Raj Films and Walt Disney Studios will work exclusively to co-produce a series of animation films in Indian languages. Each film under this alliance will be creatively overseen by Aditya Chopra (of Dilwale Dulhaniya Le Jayenge and Mohabbatein fame) and worked on with an inventive array of leading local talent. The first film to be co-produced in this alliance will be ‘Roadside Romeo’, set to release in 2008. Looking forward to some animated suspension of disbelief then!
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Yash Raj Films Studios has entered into an agreement with The Walt Disney Studios to create a series of original and exclusive computer- animated feature films. Commenting on the announcement, “We’re thrilled and honoured to be working with Yash and Aditya Chopra and their talented team at YRF Studios to create exceptional animated films in Indian languages that are culturally relevant for the avid movie-going audiences in India and around the world,” said Cook, Chairman of The Walt Disney Studios. Yash Raj Films and Walt Disney Studios will work exclusively to co-produce a series of animation films in Indian languages. Each film under this alliance will be creatively overseen by Aditya Chopra (of Dilwale Dulhaniya Le Jayenge and Mohabbatein fame) and worked on with an inventive array of leading local talent. The first film to be co-produced in this alliance will be ‘Roadside Romeo’, set to release in 2008. Looking forward to some animated suspension of disbelief then!For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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