‘Green-Back’ or ‘Green Path’?
They base their environmental programs on the mantra – “Design, Reduce, Reuse, Recycle and Dispose”. They are the first restaurant company to start ‘Litter Patrols’ where each staff member goes out and picks-up not just their own used packaging 
but also any other litter that has been discarded, carelessly! The restaurant, if you have not already surmised, is McDonald’s. The latest in their series of moves is to convert the spent cooking oil into biodiesel fuel! “A marketing gimmick” according to some; but the background suggests something else!
Starting with a single drive-in restaurant in San Bernardino, California, in 1948, and currently operating over 15000 restaurants across 70 countries, McDonald’s has been breaking new grounds on issues that affect the customer. Ingrained with Ray Kroc’s founding policy of Quality, Service, Cleanliness and Value, their initiatives are palpable in their involvement in community projects on education, health care, and rehabilitation facilities liberally interspersed with their trysts with the environmental destiny!
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
but also any other litter that has been discarded, carelessly! The restaurant, if you have not already surmised, is McDonald’s. The latest in their series of moves is to convert the spent cooking oil into biodiesel fuel! “A marketing gimmick” according to some; but the background suggests something else!Starting with a single drive-in restaurant in San Bernardino, California, in 1948, and currently operating over 15000 restaurants across 70 countries, McDonald’s has been breaking new grounds on issues that affect the customer. Ingrained with Ray Kroc’s founding policy of Quality, Service, Cleanliness and Value, their initiatives are palpable in their involvement in community projects on education, health care, and rehabilitation facilities liberally interspersed with their trysts with the environmental destiny!
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting
Labels: ARINDAM CHAUDHURI, MANAGEMENT COURSES IN NEW DELHI AND GURGAON, MANAGEMENT GURU PROFESSOR ARINDAM CHAUDHURI, McChicken is going McGreen, TOP MBA AND BBA INSTITUTE IN INDIA
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