‘Green-Back’ or ‘Green Path’?

They base their environmental programs on the mantra – “Design, Reduce, Reuse, Recycle and Dispose”. They are the first restaurant company to start ‘Litter Patrols’ where each staff member goes out and picks-up not just their own used packaging but also any other litter that has been discarded, carelessly! The restaurant, if you have not already surmised, is McDonald’s. The latest in their series of moves is to convert the spent cooking oil into biodiesel fuel! “A marketing gimmick” according to some; but the background suggests something else!

Starting with a single drive-in restaurant in San Bernardino, California, in 1948, and currently operating over 15000 restaurants across 70 countries, McDonald’s has been breaking new grounds on issues that affect the customer. Ingrained with Ray Kroc’s founding policy of Quality, Service, Cleanliness and Value, their initiatives are palpable in their involvement in community projects on education, health care, and rehabilitation facilities liberally interspersed with their trysts with the environmental destiny!


For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting

Planman Marcom Planman Technologies Planman Financial

Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

When ‘real’ growth is what you desire, you need to face ‘reality’!

In India’s fast-growing economy, real estate has emerged as one of the most attractive investment areas for domestic as well as foreign investors. Research estimates that Indian Real Estate market is expected to grow from the current $14 billion to $102 billion in the next 10 years. As per ASSOCHAM, the booming real estate market will gain momentum and is likely to attract foreign investment worth Rs.80 billion in 2007.

The main growth thrust is primarily due to favourable demographics, increasing purchasing power, existence of customer friendly banks & housing finance companies, professionalism in real estate and favourable reforms initiated by the government to attract global investors.

The country has had three good fiscals of growth and currently is clocking a 9% growth rate. Add to this a pre-disposed government focused on strengthening India’s socio-economic fabric through continuous reforms and liberalization charter. Additionally there is a huge focus on developing the social and physical infrastructure of the country including roads, airports, bridges, SEZs, cities and integrated townships.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank The Sunday Indian