VANDANA LUTHRA, FOUNDER, VLCC

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“According to me, the most effective ad-campaign was Cadbury’s Dairy Milk’s ‘Kya swad hai zindagi ka.’The emotional attachment to the ad was nothing new but what made it exceptional was its effectiveness in conveying the attachment of a chocolate in the daily life of an adult.”

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Will Congress’ aam aadmi win?

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Brand: Congress
Agency: Orchid

A master move to counter BJP’s India Shining campaign, the Congress stressed its affinity with the common man. Congress Ka Haath, Aam Aadmi Ke Saath rocked the 2004 General Elections in favour of the party. Congress and its allies won 220 seats and with support of the Left formed the next government. Circa 2009: General Elections are knocking again and Congress’ aam aadmi slogan is still intact, but this time the aam aadmi is portrayed as a slightly more confident species – Aam aadmi ke badhte kadam, har kadam pe Bharat buland. Will this campaign hit bull’s eye too? Ask Sonia Madam...

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School