Would Vodafone’s India strategy pay up?
Justifying the timing of the Indian foray however, Vodafone spokesperson told 4Ps B&M,
“India is strategically a very significant market for us, as it is a growing market... With growing affluence, we expect it to grow much higher.” Even Arun Sarin, while announcing this year financials, flamboyantly emphasised India’s significance globally!
Clearly, the strategy at hand is now to shift gears from matured markets. For example, Vodafone had bid adieu to the fixed line business in Japan for a total consideration of £9 billion in May 2006. It’s true that globally, Vodafone has witnessed growth of 6% in the year 2006-07, bringing down operating losses 800 times. But all that is put to naught when one sees that most hilariously, the current year’s loss of £2.4 billion is actually something to cheer about, as last year the same loss was at a killing £14.9 billion! And Arun Sarin hasn’t even blinked! Well, we couldn’t ask for more!
“India is strategically a very significant market for us, as it is a growing market... With growing affluence, we expect it to grow much higher.” Even Arun Sarin, while announcing this year financials, flamboyantly emphasised India’s significance globally!Clearly, the strategy at hand is now to shift gears from matured markets. For example, Vodafone had bid adieu to the fixed line business in Japan for a total consideration of £9 billion in May 2006. It’s true that globally, Vodafone has witnessed growth of 6% in the year 2006-07, bringing down operating losses 800 times. But all that is put to naught when one sees that most hilariously, the current year’s loss of £2.4 billion is actually something to cheer about, as last year the same loss was at a killing £14.9 billion! And Arun Sarin hasn’t even blinked! Well, we couldn’t ask for more!
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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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