America leads the way

America leads the way. If these marketing gimmicks have worked in America, they would so in the rest of the world too. The fastest learner has been Venezuela’s Hugo Chavez, who has given his people free riders on a new metro line, free tickets to a rock concert, and even an unexpectedly large bonus – worth three times the monthly salary – just before the re-elections. His opponent, Manuel Rosales, in retaliation gave away free debit cards to more than two million poor Venezuelan households, allowing them to withdraw around 250 pounds a month. Freebies have some kind of a magical pull. The exiled child king of Bulgaria, Simeon Saxe-Coburg, used lottery power to win the elections. The lucky ones won cars, holiday packages and televisions. Not just this, he even had an exciting slogan.

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Source:- IIPM Editorial

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