The 4Ps B&M and ICMR Best Marketed State Survey 2008

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Well, the list showcases a minor percentage of real estate investors as well. This primarily because the MP government has a host of sops and policies which make investments appear lucrative for the investors in this format. They give concessions for entry tax exemption, interest subsidy, ISO-9000 expenditure reimbursement and a state investment subsidy. The IT industry additionally receives a separate set of concessions, which also includes a concession to project report cost reimbursement. However, there are still some players which are wanting more from the government (perhaps a reason why MP is not numero uno). One of them is Bikanerwala Foods Pvt. Ltd., which has not set up a plant in MP yet. Chetan Agarwal, Director, Bikanerwala Foods reasons, “The government has been supporting, but due to certain internal reasons, the company has decided to hold back its investment plans in the state...”

Apart from wooing investors, the state has also successfully attracted a large number of tourists, count of which is set to improve drastically owing to future investments as Lohani of MPSTDC predicts, “The investments in the tourism sector is also picking up radically and will fast increase over the coming years. This will give a push to tourist influx in MP...” Last year, the state budget for tourism was Rs.82 crore. It also received 4 national awards for its efforts towards improving tourism. The state has carried out a highly professional and aggressive promotional campaign for the state in print, radio and TV media, with some of the country’s best tourist spots like Chanderi, Kanha, Khajuraho, Pachmarhi, Ujjain, Sanchi to boast about! The state authorities for tourism has adopted innovative measures like cruises on large water bodies, specially designed sight seeing buses, & rail coach restaurants at Bhopal to add that touch of add-ons when it comes to attracting footfalls. All said and done, with investments flowing in thick, MP is more a haven for the ‘Capitalistic’ tourists; though there’s something for leisure lovers too!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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