Promise
One lakh is what he promised. One lakh is what he delivered. It was a man’s word and he kept it
Tata Motors unveiled its much-anticipated ‘People’s car’
on January 10, 2008 – the cheapest car in the world – a promise kept! As mentioned in our Auto Sector Report (Nov 2007), the Nano would create a new segment in the PV market, and bridge the affordability gap between motorcycles and passenger cars. However, the Nano would not cannibalise market share from existing players due to the price difference. Hence, the Nano would play a role in expanding the small-car market in India. Ratan Tata has indeed kept his promise, and that’s some honour!
Tata Motors unveiled its much-anticipated ‘People’s car’
on January 10, 2008 – the cheapest car in the world – a promise kept! As mentioned in our Auto Sector Report (Nov 2007), the Nano would create a new segment in the PV market, and bridge the affordability gap between motorcycles and passenger cars. However, the Nano would not cannibalise market share from existing players due to the price difference. Hence, the Nano would play a role in expanding the small-car market in India. Ratan Tata has indeed kept his promise, and that’s some honour! For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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