Push
Who can forget those pesky phone calls offering ‘free credit cards’? That’s push marketing for you!
With credit limits increasing, daily
needs are increasingly being met with the help of plastic money. The boom in the market has been truly catalytic. On their part, credit card majors charge companies & not the consumers, thereby propelling its usability. Cash withdrawal (40% of the credit limit) with interests to the tune of 2.5% per month (or as low as 1.7-1.75% on gold & platinum cards) has further increased credit card usage. For short-term cash withdrawals, using credit card actually turns out more beneficial, as there is no processing fee and interest rates are low. A definitive push-strategy by credit card companies. Beware the debt trap though!
Productivity
Efficiency has been given a new meaning by Tata Steel. In the 90s, the company had become a global laggard, incurring huge losses. Ratan Tata initiated cost-cutting measures, introduced new technology and made it one of the cheapest steel producers in the globe
There are innumerable factors, which led to
magnanimous amount of production by Tata Steel. The foremost being the culture of making sustainable improvement in every field – production, quality and marketing. Second is the knowledge management – vast pool of experience across time and functions and the last being the team approach, which they have adopted. Truly efficiency oriented!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
With credit limits increasing, daily
needs are increasingly being met with the help of plastic money. The boom in the market has been truly catalytic. On their part, credit card majors charge companies & not the consumers, thereby propelling its usability. Cash withdrawal (40% of the credit limit) with interests to the tune of 2.5% per month (or as low as 1.7-1.75% on gold & platinum cards) has further increased credit card usage. For short-term cash withdrawals, using credit card actually turns out more beneficial, as there is no processing fee and interest rates are low. A definitive push-strategy by credit card companies. Beware the debt trap though!Productivity
Efficiency has been given a new meaning by Tata Steel. In the 90s, the company had become a global laggard, incurring huge losses. Ratan Tata initiated cost-cutting measures, introduced new technology and made it one of the cheapest steel producers in the globe
There are innumerable factors, which led to
magnanimous amount of production by Tata Steel. The foremost being the culture of making sustainable improvement in every field – production, quality and marketing. Second is the knowledge management – vast pool of experience across time and functions and the last being the team approach, which they have adopted. Truly efficiency oriented!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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