Down & Out. Nah!
Finally, Sony fights back with PS3
After months of trailing behind the next
generation consoles Nintendo Wii and Microsoft Xbox 360, Sony’s much hyped PS3 is finally delivering the expected. Not only has the PS3 come out of its initial phase of sluggish sales, it has in fact defeated the most popular (and highest selling) gaming console of last year, Nintendo Wii, in the all important Japanese market. According to the figures released by magazine publisher Enterbrain, for the four weeks ending November 25, Sony was able to sell 183,217 PS3 consoles in the Japanese market, while Nintendo could only manage to sell 159,193 Wii consoles.
PS3’s performance is also exceptional considering the fact that Nintendo Wii was outselling PS3 by nearly five times in the month of June 2007. Also, this is for the first time since the launch of PS3 in November 2006 that the console has managed to thrash its competition in any of the global markets.
“When we designed PS3 our goal was to introduce a system so technically advanced that it could stand the test of time and could take the industry in a whole new direction, which for PS3 was high-definition entertainment” said Jack Tretton, President and CEO of Sony Computer Entertainment America. Though Sony has been able to achieve its goal of providing a technologically advanced gaming console, it never became the first choice of the console gamers considering its expensive price tag and scarcity of exciting game titles.
Realising its blunders, Sony initiated a few strategic makeovers, reducing the price, launching new variants and introducing new exciting game titles. While it reduced the price of the 80GB model of PS3 by 10%, it also introduced the 40GB model at $399 price point, thus targeting the first time console game buyers too. Also, the company re-strategised on the content front, releasing 15 new game titles in the last one month alone. Though the re-working of the price and content strategy might have helped PS3 to outsell other consoles in Japan for the first time, it will have to overcome the highly popular intuitive interface of the Wii and the Xbox 360 before it is crowned as the undisputed king of the global console gaming industry like its predecessor PS2, which still rules the hearts of the die-hard console game players.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
After months of trailing behind the next
generation consoles Nintendo Wii and Microsoft Xbox 360, Sony’s much hyped PS3 is finally delivering the expected. Not only has the PS3 come out of its initial phase of sluggish sales, it has in fact defeated the most popular (and highest selling) gaming console of last year, Nintendo Wii, in the all important Japanese market. According to the figures released by magazine publisher Enterbrain, for the four weeks ending November 25, Sony was able to sell 183,217 PS3 consoles in the Japanese market, while Nintendo could only manage to sell 159,193 Wii consoles.PS3’s performance is also exceptional considering the fact that Nintendo Wii was outselling PS3 by nearly five times in the month of June 2007. Also, this is for the first time since the launch of PS3 in November 2006 that the console has managed to thrash its competition in any of the global markets.
“When we designed PS3 our goal was to introduce a system so technically advanced that it could stand the test of time and could take the industry in a whole new direction, which for PS3 was high-definition entertainment” said Jack Tretton, President and CEO of Sony Computer Entertainment America. Though Sony has been able to achieve its goal of providing a technologically advanced gaming console, it never became the first choice of the console gamers considering its expensive price tag and scarcity of exciting game titles.
Realising its blunders, Sony initiated a few strategic makeovers, reducing the price, launching new variants and introducing new exciting game titles. While it reduced the price of the 80GB model of PS3 by 10%, it also introduced the 40GB model at $399 price point, thus targeting the first time console game buyers too. Also, the company re-strategised on the content front, releasing 15 new game titles in the last one month alone. Though the re-working of the price and content strategy might have helped PS3 to outsell other consoles in Japan for the first time, it will have to overcome the highly popular intuitive interface of the Wii and the Xbox 360 before it is crowned as the undisputed king of the global console gaming industry like its predecessor PS2, which still rules the hearts of the die-hard console game players.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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