Google labs? Labradors?!?
Google’s challenge is more about maintaining its rapid growth through ‘non-obscure’ applications that netizens recognise... and use frequently!
The $183.99 billion Californian ‘man-mountain’,
Google, has always believed in liliputian marketing efforts. However the results have been spectacular – the ‘most valuable’ brand for 2007 as per MilwardBrown valued at $66.43 billion (annual brand value growth of 77%) and the ‘most improving’ brand as per Interbrand for 2007. But just as Schumpeter would smile with Google as his disciple (following his ‘Theory of creative destruction’), Google has changed; and a company which primarily built itself as the most powerful brand through “word of mouth” publicity and “peer-recommendation” is now, not even sparing those scant advertising spaces on trains and buses in Chicago and San Francisco! The on-transit ads are meant to provide publicity to Google Maps (one of its most recent launches) to nab the spreading net of online and mobile-ad dollars. Google is currently busy extending its solutions portfolio, providing relief to its online-search advertising which currently garners 99% of its total revenues – a worthy deal for Google as analysts believe that Google’s main challenge is to maintain rapid growth of its top-line which has grown by a 5-year CAGR of 106.73% to touch $16.59 billion in FY2007!
Google’s growth has been spurred by its dominant position in search where it commands 61.6% market share in US. However, even after this rollercoaster ride in US and overseas, the question pops up – is Google all about ‘no misses’? The answer (and sadly so) is a big ‘no’! Did you even know that Google offers you specialised applications to search “stock and funds quote”, “book” (full text of books), “movie reviews and showtimes”, “travel information”, “translation” and many more?!? (Yes, these applications actually exist!) In February this year, Google even backed a Harvard University project (human genome sequencing) which aims to disengage the many secrets of diseases by applying the decoding application to a sample of 100,000 DNA’s. It marks Google’s quest to index everything on the planet – something which certainly doesn’t add to its brand value today as netizens aren’t aware of such developments.
The $183.99 billion Californian ‘man-mountain’,
Google, has always believed in liliputian marketing efforts. However the results have been spectacular – the ‘most valuable’ brand for 2007 as per MilwardBrown valued at $66.43 billion (annual brand value growth of 77%) and the ‘most improving’ brand as per Interbrand for 2007. But just as Schumpeter would smile with Google as his disciple (following his ‘Theory of creative destruction’), Google has changed; and a company which primarily built itself as the most powerful brand through “word of mouth” publicity and “peer-recommendation” is now, not even sparing those scant advertising spaces on trains and buses in Chicago and San Francisco! The on-transit ads are meant to provide publicity to Google Maps (one of its most recent launches) to nab the spreading net of online and mobile-ad dollars. Google is currently busy extending its solutions portfolio, providing relief to its online-search advertising which currently garners 99% of its total revenues – a worthy deal for Google as analysts believe that Google’s main challenge is to maintain rapid growth of its top-line which has grown by a 5-year CAGR of 106.73% to touch $16.59 billion in FY2007!Google’s growth has been spurred by its dominant position in search where it commands 61.6% market share in US. However, even after this rollercoaster ride in US and overseas, the question pops up – is Google all about ‘no misses’? The answer (and sadly so) is a big ‘no’! Did you even know that Google offers you specialised applications to search “stock and funds quote”, “book” (full text of books), “movie reviews and showtimes”, “travel information”, “translation” and many more?!? (Yes, these applications actually exist!) In February this year, Google even backed a Harvard University project (human genome sequencing) which aims to disengage the many secrets of diseases by applying the decoding application to a sample of 100,000 DNA’s. It marks Google’s quest to index everything on the planet – something which certainly doesn’t add to its brand value today as netizens aren’t aware of such developments.
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
Labels: 4ps, ARINDAM CHAUDHURI, BUSINESS AND ECONOMY, Guru economist, IIPM, iipm-article, iipm-press, iipm-publications, management guru, news weekly, renowned management guru, the Sunday indian
<< Home