Saturday, September 20, 2008

Thrived in a man’s world

Still, while interacting with outsiders, especially officials in the state governments, it was a difficult task to be a woman. “I remember that when I would visit some of the state government departments with my junior men colleagues, the government officials would rather speak to the men than to me. It was funny at times as I was the only one who could really take the decision. But, at the same time, the government clients found it slightly difficult to be rude or impatient with a woman.”

On the positive side, while dealing with corporate clients, Karnad found that it was the intellectual inputs that you provided that made the difference between a deal, and no deal. The private sector didn’t bother whether they were talking to a man or a woman. All that they were interested in was whether they were getting a good bargain or not. “So, in a nutshell, it wasn’t all that tough for me. The reason could be that I was in the financial services sector, where there were a number of women employees.”

But, on the whole, Karnad fondly reminisces about her experiences in HDFC. Within the organisation, she never felt that she was being treated differently merely because she was a woman. The company rewarded excellent employees, irrespective of their gender. It promoted those who could deliver results, fulfill targets, and provide a new roadmap for the future. Therefore, it didn’t matter to Karnad whether she was a woman striving ahead in the Indian corporate world that was mostly ruled by men.

Today, as India dreams of becoming a global superpower, as experts believe this century to be an Asian one, Karnad finds herself in esteemed company. Many women executives have made it big in the banking and financial services sectors. Women promoters have also made a name in sunrise areas like software and biotechnology. In fact, women are constantly finding a place in the power lists prepared by various media and other organisations. Women power – in all respects as consumers and decision makers – is clearly on the rise in India.

The b&e awards
For taking HDFC to newer heights; for being a successful woman executive in a man’s world; for helping the housing and real estate sector to grow at unprecedented rates; for being one who competed with men on their own terms

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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