Thursday, May 08, 2008

Don’t go by her jingles

Renuka JAYPAL...is a blast from the past you would surely, always love to remember

‘You and I in this beautiful world’, when you hear that, remember Renuka Jaypal, a beautiful lady behind the most successful ad campaigns of Hutch in India. Renuka JAYPALStarting her professional journey way back in the 1990s with Rediffusion DY&R, the lady joined Ogilvy in 1992 and has been associated with Ogilvy ever since. Though she took a break to try her skills at production, she returned to Ogilvy and started handling Maxtouch, which was rebranded as Orange in 2000. She was also involved in the launch of Hutchison Telecom an continued to head the brand across six Ogilvy India operations.

Renuka served Ogilvyone India as President for more than two years before she headed to look after the ageny’s Indonesian operations. Kaizad Pardiwalla, President, OgilvyOne Worldwide, India says, “Renuka has great strategic acumen and a flair for creativity as well. This combination has proven invaluable to the clients. She is one of the nicest persons I know.” Piyush Pandey, Group Head and National Creative Director, O&M, shared with 4Ps B&M, “Renuka is the lady who built the Hutch brand. She is well recognized to become the Chairman of Ogilvy Indonesia.” So where’s her future? Well, all we can say is that India’s loss is Indonesia’s gain.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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